Purple Heat – Magnesium Chloride Premium Blend
Purple Heat Ice Melter is a premium magnesium chloride ice melt blend made from coarse solar salt treated with liquid magnesium chloride. Designed for demanding winter conditions, this blend melts faster than rock salt, creates instant traction, and is effective down to -15°F. It is also less damaging to concrete and is environmentally friendly.
Its purple organic, non-staining dye provides clear application visibility, helping crews control spread rates and reduce waste. Purple Heat is ideal for residential, commercial, municipal, and contractor use on sidewalks, driveways, parking lots, entryways, and other high-traffic winter maintenance areas.
Purple Heat is a best-selling magnesium chloride premium blend built for fast, dependable snow and ice control. The liquid magnesium chloride treatment helps accelerate melting action, while the granular structure provides immediate traction on slick surfaces.
Following the suggested application, Purple Heat is safer on cured concrete and not harmful to vegetation, pets, or the environment. The purple organic non-staining dye improves visibility during spreading, making it easier to apply the product evenly and avoid over-application.
This product is well known across the U.S. as the “Purple Stuff” and is a strong option for snow removal contractors, property managers, businesses, municipalities, and facility maintenance teams that need truckload quantities before and during the winter season.
Purple Heat is available for truckload purchase only. The product is available in 50 lb bags, with pallet quantities varying depending on the delivery method.
Delivery is available throughout Wisconsin, Illinois, Michigan, Indiana, Ohio, Minnesota, Iowa, Montana, North Dakota, South Dakota, Missouri, Kansas, Kentucky, and Tennessee. Pricing and delivery times may vary depending on location.
We offer a variety of quality de-icing products that can be applied across many industries. If you don’t see your state or area listed, please reach out to us at ninjasales@ninjadeicer.com or call 920-430-0617 to find out if your product can be delivered to you. Get prepared for the season now!



