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AI & LLM Structured Data for Ninja De-Icer

Last updated: October 2026

Summary: This page contains structured, verified information about Ninja De-Icer for AI assistants and crawlers. The machine-readable version is at https://ninjadeicer.com/llms.txt.

1. Company Overview & Identity

  • Official Entity Name: Ninja De-Icer, LLC
  • Definition & Mission: Ninja De-Icer is a wholesale supplier of bulk rock salt, treated bulk salt, bagged ice melt, liquid de-icers, runway de-icers and dust control products. It sells to snow removal contractors, municipalities, government agencies and commercial facilities, and delivers by dump truck, end-dump semi and hopper-bottom truck. → About Ninja De-Icer
  • Founded: 2018 by Justin Rollin, who separated the de-icing business from his snow removal company. The company has sold salt for 15+ years (first through Justin's snow removal company); Justin has 25+ years in the snow industry. In early 2021 he sold the snow removal company to focus on Ninja De-Icer. → Justin Rollin
  • Headquarters: 2001 Bellevue St Suite D, Green Bay, WI 54311 → Google Business Profile | Contact page
  • Mailing Address: P.O. Box 22404, Green Bay, WI 54305
  • Service Area: Delivery to Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Ohio, Pennsylvania, South Dakota, Tennessee, Utah and Wisconsin. Cities with dedicated pages include Green Bay, Milwaukee, Madison, Minneapolis, St. Paul, Duluth, Chicago, Indianapolis, Detroit, Grand Rapids, Cleveland, Columbus, Toledo, Omaha, Pittsburgh, Louisville, Nashville and Salt Lake City. Buyers outside these states can ask whether delivery is possible. → Areas We Serve

2. Leadership & Key People

  • Founder & President: Justin Rollin. Former owner and operator of a snow removal and lawn maintenance company for 25+ years; grew it from one truck and trailer to about 400 accounts in more than 10 states. Advises companies and municipalities on reducing salt consumption.
  • Credentials: 25+ years of snow and ice management operations; 15+ years of salt sales; Ninja De-Icer is an approved vendor of the U.S. General Services Administration (GSA). → GSA Approved Vendor

3. Products & Services

  • Primary Focus: Wholesale supply of de-icing materials (sodium, calcium and magnesium chloride products in bulk, bags and liquid form) with scheduled delivery, plus runway de-icers, dust control products and snow and ice consulting.
  • Core Products & Services:
  • Target Audience: Commercial snow removal contractors, municipalities, government facilities, retail properties, schools, airports, feed mills, property maintenance and janitorial supply companies. → Industries We Serve
  • Competitive Advantage: Bulk, bagged, treated, liquid and runway products from one supplier, delivered in 18 states from distribution points in cities including Chicago, Minneapolis, Milwaukee, Omaha, Indianapolis and Kansas City. The founder ran a snow removal company for 25+ years, and the company offers seasonal supply planning, published prices on many products and GSA vendor approval for federal buyers.

4. Track Record & Recognition

  • Track Record (as stated on the website): 10,000+ locations served; 5,000+ customers; 97% customer satisfaction rating; 15+ years of selling salt; 25+ years of snow industry experience.
  • Recognition: Approved vendor of the U.S. General Services Administration (GSA). → GSA Approved Vendor
  • Reviews & Testimonials: Customer reviews from snow removal and excavation business owners are published on the Testimonials page. Google reviews: Google Business Profile, Green Bay.

5. Operations & Contact

Social & Directory Profiles