Meet Justin
My name is Justin Rollin, founder of Ninja De-Icer, a company that supplies quality de-icing products to businesses across the Midwest and expands each year. I have 25 years of industry experience as an owner and operator of my own successful snow removal company. I started my snow removal company with one truck and trailer and grew the company to servicing upwards of 400 accounts in over 10 states.
About Justin
I started selling de-icing products through my snow removal company about 15 years ago, as I watched and experienced the little guy getting taken advantage of by the de-icing companies out there at the time. My business model has always been to take a “big brother” approach in business, as I enjoy helping smaller companies grow.
In 2018, I carved out my de-icing business from my snow removal company and started Ninja De-Icer. My goal is to provide the best de-icing products to my customers. Early in 2021, I sold my snow removal company to give my sole focus to Ninja De-Icer. I want to take a hands-on approach and guide newcomers and veterans alike to navigate the dos and don’ts of this highly competitive industry. I understand the needs of customers and want to share my knowledge.
Mission and Vision
Our vision is simple, to be the snow professionals’ choice for de-icers. We see our clients as partners. Our mission is to take the stress out of the “salt game”, so you can focus on growing your business. We provide our partners with reliable and reasonably priced de-icing products, so our Snow Ninjas can tackle any storm.
We Are Your Local Rock Salt Supplier
Ninja De-Icer, based in Green Bay, Wisconsin, proudly serves the entire state, including Milwaukee, Madison, Kenosha, Racine, Hudson, LaCrosse, Superior, Marinette, and Appleton. We specialize in providing top-notch rock salt and ice melter solutions, catering to diverse needs across Wisconsin and its neighboring cities.
- Bulk
- Brine
- Bagged
- Treated
Client Reviews
I'm very pleased with Adam and Ninja De-Icer I've used them for the past 2 winters I order my bulk salt and have it in a couple of days
Great communication and deliver bulk deicing products in a very timely manner when I need them.
Ninja does a nice job of price matching and working to stay competitive with prices.
Great customer service - quick turnaround
Ninja De-Icer does almost everything well! I am most impressed with the friendly people and the effort to get product where it needs to be when it’s needed.
